Course Modules

OBJECTIVES 1.01 & 1.03

OBJECTIVES 1.01 & 1.03 OBJECTIVES 1.01 & 1.03

Complete All Items

OBJECTIVES 2.01, 2.02, & 2.03

OBJECTIVES 2.01, 2.02, & 2.03 OBJECTIVES 2.01, 2.02, & 2.03

Complete All Items

Page

Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures. Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures. 0

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Page

Define the term entrepreneurial discovery. Define the term entrepreneurial discovery. 1

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Assignment

Define the term entrepreneurial discovery. Define the term entrepreneurial discovery. 2 2

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Explain the contributions of entrepreneurial discovery to society. Explain the contributions of entrepreneurial discovery to society. 3

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Assignment

Explain the contributions of entrepreneurial discovery to society. Explain the contributions of entrepreneurial discovery to society. 8 4

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Identify changes that encourage entrepreneurial discovery. Identify changes that encourage entrepreneurial discovery. 5

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Assignment

Identify changes that encourage entrepreneurial discovery. Identify changes that encourage entrepreneurial discovery. 10 6

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Page

Discuss differences between entrepreneurs and non-entrepreneurs that can aid entrepreneurs in perceiving opportunities. Discuss differences between entrepreneurs and non-entrepreneurs that can aid entrepreneurs in perceiving opportunities. 7

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Assignment

Discuss differences between entrepreneurs and non-entrepreneurs that can aid entrepreneur’s in perceiving opportunities Discuss differences between entrepreneurs and non-entrepreneurs that can aid entrepreneur’s in perceiving opportunities 11 8

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Distinguish between scientific discovery and circumstantial discovery. Distinguish between scientific discovery and circumstantial discovery. 9

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Describe areas of entrepreneurial discovery Describe areas of entrepreneurial discovery 10

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Entrepreneur I Objective 2.01 Quiz Entrepreneur I Objective 2.01 Quiz 11

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Define the term environmental scanning. Define the term environmental scanning. 12

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Assignment

Define the term environmental scanning. Define the term environmental scanning. 14 13

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Types of Environments Types of Environments 14

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Assignment

Types of Environments: Types of Environments: 14 15

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Describe tools that are used to conduct environmental scans. Describe tools that are used to conduct environmental scans. 16

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Identify sources of information about global trends and opportunities for business ventures/products Identify sources of information about global trends and opportunities for business ventures/products 17

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Determine current global trends and opportunities for business ventures. Determine current global trends and opportunities for business ventures. 18

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Evaluate the potential of global trends and opportunities for business ventures. Evaluate the potential of global trends and opportunities for business ventures. 19

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Distinguish between outside-in and inside-out analyses used to identify opportunities for business ventures. Distinguish between outside-in and inside-out analyses used to identify opportunities for business ventures. 20

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Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures 21

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OBJECTIVES 2.04 & 2.06

OBJECTIVES 2.04 & 2.06 OBJECTIVES 2.04 & 2.06

Prerequisites: OBJECTIVES 2.01, 2.02, & 2.03

Complete All Items

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2.04 Generate venture ideas to contribute to ongoing business success. 2.04 Generate venture ideas to contribute to ongoing business success. 0

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Objective 2.04 Definitions Objective 2.04 Definitions 1

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Explain the role of criticism in idea creation, and Describe types of brainstorming techniques. Explain the role of criticism in idea creation, and Describe types of brainstorming techniques. 2

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Distinguish among free association techniques, forced relations techniques, and analytical techniques used to generate business ideas and Sources of Business Ideas Distinguish among free association techniques, forced relations techniques, and analytical techniques used to generate business ideas and Sources of Business Ideas 3

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Methods/techniques used to identify business ideas Methods/techniques used to identify business ideas 4

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2.06 Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures 2.06 Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures 5

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Identify purposes of idea-generating methods/techniques. Identify purposes of idea-generating methods/techniques. 6

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Discuss advantages/disadvantages of idea-generating methods/techniques Discuss advantages/disadvantages of idea-generating methods/techniques 7

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Explain the role of a facilitator in generating venture ideas. Explain the role of a facilitator in generating venture ideas. 8

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Identify purposes of idea generating techniques. Identify purposes of idea generating techniques. 9

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OBJECTIVES 2.07, 2.13, & 2.09

OBJECTIVES 2.07, 2.13, & 2.09 OBJECTIVES 2.07, 2.13, & 2.09

Prerequisites: OBJECTIVES 2.01, 2.02, & 2.03, OBJECTIVES 2.04 & 2.06

Complete All Items

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2.07 Employ product-mix strategies to meet customer expectations. 2.07 Employ product-mix strategies to meet customer expectations. 0

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VOCABULARY VOCABULARY 1

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Describe reasons for understanding a product’s benefits. Describe reasons for understanding a product’s benefits. 2

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Discuss ways that a business can use knowledge of venture benefits in marketing planning. Discuss ways that a business can use knowledge of venture benefits in marketing planning. 3

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Obtaining customer input on product benefits Obtaining customer input on product benefits 4

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2.13 Employ Entrepreneurial Discovery Strategies To Generate Feasible Ideas For Business Products. 2.13 Employ Entrepreneurial Discovery Strategies To Generate Feasible Ideas For Business Products. 5

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Define the term feasibility study and the purpose of conducting a feasibility study. Define the term feasibility study and the purpose of conducting a feasibility study. 6

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Benefits associated with conducting a feasibility study and reasons for not conducting a feasibility study. Benefits associated with conducting a feasibility study and reasons for not conducting a feasibility study. 7

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Procedures for determining the feasibility of a venture idea. Procedures for determining the feasibility of a venture idea. 8

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Characteristics of a well-conducted feasibility study. Characteristics of a well-conducted feasibility study. 9

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2.09 Develop concept for new business venture to evaluate its success potential. 2.09 Develop concept for new business venture to evaluate its success potential. 10

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Entrepreneurship Basic Structure Entrepreneurship Basic Structure 11

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Types of Business Planning Types of Business Planning 12

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OBJECTIVES: 2.10 & 2.11

OBJECTIVES: 2.10 & 2.11 OBJECTIVES: 2.10 & 2.11

Prerequisites: OBJECTIVES 2.01, 2.02, & 2.03, OBJECTIVES 2.04 & 2.06, OBJECTIVES 2.07, 2.13, & 2.09

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2.10 Implement expense-control strategies to enhance a business’s financial wellbeing. 2.10 Implement expense-control strategies to enhance a business’s financial wellbeing. 1

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2.10 VOCABULARY 2.10 VOCABULARY 2

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2.11 Develop concept for new business venture to evaluate its success potential 2.11 Develop concept for new business venture to evaluate its success potential 3

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OBJECTVES: 3.01 & 3.02

OBJECTVES: 3.01 & 3.02 OBJECTVES: 3.01 & 3.02

Prerequisites: OBJECTIVES 1.01 & 1.03, OBJECTIVES 2.01, 2.02, & 2.03, OBJECTIVES 2.04 & 2.06, OBJECTIVES 2.07, 2.13, & 2.09, OBJECTIVES: 2.10 & 2.11

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3.01 Develop marketing strategies to guide marketing tactics. 3.01 Develop marketing strategies to guide marketing tactics. 0

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3.01 VOCABULARY: 3.01 VOCABULARY: 1

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The components of the marketing mix The components of the marketing mix 2

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The relationship of goals, strategies, and tactics. The relationship of goals, strategies, and tactics. 3

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3.02 Select a target market appropriate for business to obtain the best return on marketing investment (ROMI). 3.02 Select a target market appropriate for business to obtain the best return on marketing investment (ROMI). 4

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3.02 VOCABULARY 3.02 VOCABULARY 5

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Target and Mass Marketing Target and Mass Marketing 6

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Market Segmentation Market Segmentation 7

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